The Natural List–Natural beauty trends (and brands) to love in 2024

Catch the highlights from New Hope Network’s top beauty trends—and the innovative products that embody them.

Jess Elliott, Digital Content Program Manager

December 20, 2023

Join hosts Jessica Rubino and Adrienne Smith for an end-of-the-year review of the current trends defining the multi-billion-dollar beauty industry. In this episode, our team explores sustainable supply chains, multipurpose products and the marriage between ancient traditions and modern technology. Tune in for a highlight reel of the trends and brands to keep on your list in 2024! 

In this episode:   

  • 2:55 – Biodiversity in beauty: Investing in regenerative and indigenous ingredients. 

  • 5:20 – Sustainable skinimalism: Multipurpose products rise in popularity. 

  • 6:50 – “Free from” plastic and water: Beauty takes a new shape. 

  • 9:55 – A beautiful mind: It starts from within. 

  • 11:10 – Pathways to personalization: Generative AI meets ancient tradition. 

Read New Hope Network’s top 5 natural beauty trends for 2024 to view 20 products driving these trends. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

Interested in being a guest on The Natural List? Email us at [email protected]

Your hosts 

About Jessica Rubino  


Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  


Adrienne Smith is the director of content for and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. 

About the Author(s)

Jess Elliott

Digital Content Program Manager, New Hope Network

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