Packaging spotlight: 17 refreshing rebrands for the new year

From effective design updates to complete transformations, these natural and organic brands are looking fresh in 2024. Take a look at 17 outstanding rebrands.

Gianna Rosenbach, Content Creator, CPG and Digital

January 4, 2024

New year, new look. These 17 natural and organic brands have refreshed their packaging to stand out on shelves in 2024. GreenHouse Foods made a bold move and completely rebranded as Drumroll Snacks. Some brands surprised New Hope's editors: Zevia brings a fresh and modern look to its classic line of sodas. The colorful cans with bright waves brings new excitement to the shelf and is sure to capture the attention of Gen Z, an important group of consumers that brands are now paying a lot of attention to.

Gen Z's rise has seen brands move away from "blanding," the minimalizing of design elements in soft hues and simplified brand identity, to loud, vibrant colors and inventive typography.

We expect many of the same design trends that natural and organic brands unveiled in 2023 to continue showing up on shelves throughout this new year. See some of our favorite redesigns below and imagine what might come next.