Whitney Lauritsen, Jules Shepardand 2 more

September 30, 2014

So many great new products, so little time to try them all. That's why we called in the We.Blog team to scour the Natural Products Expo East show floor and report back on what surprised and excited them most. Four foodies whose diets range from vegan to paleo picked out these favorites.

About the Author(s)

Whitney Lauritsen

Whitney creates video, social media content and digital products to raise awareness about how to make healthy eating choices, develop a planet-friendly lifestyle and live life to the fullest. She the founder of EcoVeganGal.com and author of several ebooks. Passionate about business and marketing, Whitney has helped countless entrepreneurs create strategies for social media, YouTube and brand building. She's taught classes for BlogHer Food and Rouxbe, spoken on panels for Fitness Magazine and Blog Well Summit, and has been interviewed for magazines (Laika Magazine) books (Vegan Business Book) and websites (highimpactblogging.com). 

Jules Shepard

Jules Shepard is a regular contributor to many magazines, including Living Without’s Gluten Free & More (where she is also Associate Editor) and Gluten-Free Living, as well as Prevention.com. She is the author of three highly-regarded published books and numerous e-books on gluten-free living and cooking. She is a featured “Celebrity Chef” in Living Without’s Best Gluten Free Cookbook and is a featured Contributor to Dr. Alessio Fasano’s 2014 book, Gluten Freedom.

Jules also hosts a popular weekly radio show, personally pens one of the community’s most active gluten-free blogs, oversees the annual Gluten-Free Cookie Swap, and moderates her Facebook, Twitter, Pinterest, Instagram and Google+ presences.

In addition, she runs a gluten-free flour company and logs tens of thousands of miles a year speaking to, teaching and encouraging gluten-free consumers around the country. As an industry consultant, she helps companies in their transition to offering safe gluten- and allergen-free foods, and she has also spoken at numerous industry and retailer events, including Natural Products Expo East education seminars and Healthy Baking Seminars.

As a passionate gluten-free advocate, Jules has had an active role recently. When the FDA appeared stuck in neutral regarding long-overdue gluten-free food labeling regulations, Jules brought the gluten-free community together by co-founding 1in133.org and building an 11-foot-tall, one-ton gluten-free cake in Washington D.C. to get the FDA’s attention. The FDA not only attended the event, but promised to front-burner the regulations, which it did. It announced final labeling regulations in 2013 which will take effect in August of 2014.

Jules can be found at gfJules.com and @THEgfJules.


Craig Franzblau


Craig Franzblau, aka @GlutenFreeG, was empowered by his Celiac Disease diagnosis (1997) to take first-hand action of his future since there was little known about safe, healthy and tasty gluten-free options in those days. As a passionate gluten-free food blogger for nearly 5 years, Craig rolls up his sleeves, drinks his homemade kombucha and has an ongoing quest for truth and education about our food supply and providing the mass public with a lens from a Celiac Disease perspective on legitimate gluten-free living requirements. Craig's background stems from years at NYC advertising agencies, as well as Colorado and NYC entrepreneurial  positions within food, beverage, mobile and e-commerce technology start-ups. Craig Franzblau understands brands and shopper needs and how to overcome health challenges and social adversity. Visit GlutenFreeG.blogspot.com for intriguing gluten-free news and his favorite recipes and products. 

  Blog ( <http://glutenfreeg.blogspot.com/> Sign up Top Right)
  Twitter <http://twitter.com/GlutenFreeG>
  Instagram <http://instagram.com/realglutenfreeg>
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  About.Me <http://about.me/craigfranzblau>
  LinkedIn <http://www.linkedin.com/in/craigfranzblau>
  CraigFranzblau.com <http://craigfranzblau.com/>  

Wendy Kaufman

Wendy Cray Kaufman is a Central Pennsylvania-based freelance journalist who left the world of corporate grocery advertising to focus on greener pursuits. In addition to providing a wide array of media services, she blogs about food, family, and finding her way at ABCs and Garden Peas and is a contributing writer at The Huffington Post. When she's not in front of her laptop, you'll find Wendy cooking and planting seeds with her 2 small children. 

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