![6 supplement call outs from Natural Products Expo West 2023 6 supplement call outs from Natural Products Expo West 2023](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt03d213a31b28943a/64f23a95c367f61eb95b4155/1_315.png?width=700&auto=webp&quality=80&disable=upscale)
BioCell Collagen Collagen has been on this improbable double-digit rise for years now. What was once seem as just a cheap protein source is now used as a nutricosmetic to reduce fine lines, wrinkles and dryness. Yet not all collagen is created equal--depending on the peptide fraction, some collagen ingredients have been shown in human clinical studies to be better than others. Also, derived as it is from bovine sources, new collagen sources are arriving on the market that are vegan, extracted from pea and rice protein peptides, that address the demand from vegan, flexitarian and environmentally conscious consumers.
SmarterNutrition Magnesium is the master mineral, responsible for hundreds of biochemical reactions in the body (some say 300, others go as high as 700). The billion-dollar ingredient now sells more than calcium, which was long seen as magnesium’s dance partner. The traditional rule-of-thumb was to formulate Ca/Mg at a 2:1 ratio, but now that ratio is being flipped because there are many ways to get calcium into one’s diet, less so with magnesium. Plus, magnesium is just fine all by itself, which is more than can be said for calcium. Also, magnesium can play in the sleep category, as well as mood and stress—all very much hot trends in and of themselves.
Bluebonnet Myco7 ’Shrooms are booming—from those found in supplements to even psychedelics, which are emerging from the legal black hole to at least some shadowy jurisdictions. As for supplements, there are a half dozen, maybe 10, mushroom species that are quickly becoming household terms. Bluebonnet focuses on seven: shiitake, maitake, reishi, chaga, cordyceps, turkey tail, lion’s mane. These are all organic, non-GMO and use both the fruiting bodies and the mycelia biomass.
Garden of Life Dr. Formulated Probiotics continue to proliferate and differentiate by the use of specific bacterial strains to target specific health concerns. And the entire class of ’biotics—probiotic bacteria, prebiotic fibers that nourish probiotics, postbiotics which are no longer living bacteria yet still exert health effects, the combination therein called synbiotics—is now stretching beyond here digestive health aids.
Robinson Pharma GummyCreation Gummies hit a tipping point in 2019 when, for the first time, they outsold traditional capsules and tablets in supplements. There’s no sign of them letting up as consumers enjoy the ease of use—can we call it fun?—that gummies provide. Say what you will about sugar content and payload of nutrients, but the lowest dose of supplements comes from those not taken, and gummies are all about fun compliance. Plus, contract manufacturers are developing sugar-free types as well as technologies to boost payload. Nom nom.
HerbaLand Gummies compostable Sustainable packaging amplifies brands. Sustainability minded consumers are recycling more and decreasing their consumption of single-use plastics, and brands can capitalize by conveying their commitment to green practices with strategic decisions about packaging. The movement to use 100% post-consumer plastic in supplement bottles and tubs is becoming more than a novelty, and some supplement brands are dispensing with plastic entirely, putting supplements in pouches. It’s a great innovation to see from a finished products sector that seemingly could not avoid plastics. Keep going!
HerbaLand Gummies compostable Sustainable packaging amplifies brands. Sustainability minded consumers are recycling more and decreasing their consumption of single-use plastics, and brands can capitalize by conveying their commitment to green practices with strategic decisions about packaging. The movement to use 100% post-consumer plastic in supplement bottles and tubs is becoming more than a novelty, and some supplement brands are dispensing with plastic entirely, putting supplements in pouches. It’s a great innovation to see from a finished products sector that seemingly could not avoid plastics. Keep going!
The granddaddy event of them all reconvened in Anaheim with a large and boisterous supplements hall. We scanned the aisles and found products emblematic of trends happening today. Click through to view the gallery.
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