Natural Products Expo West trend preview: Better breakfast optionsNatural Products Expo West trend preview: Better breakfast options

The most important meal of the day is making a comeback in 2020 with delicious products that embrace sustainability and traceabiity.

Adrienne Smith, Director of Content

February 4, 2020

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expo west 2020 editors picks breakfast foods

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The already-crowded cereal aisle is getting some innovative new products that might make intermittent fasters opt to skip dinner instead. New cereals are touting no grains, ancient grains, new ways with grains—or all of the above—while popular functional ingredients such as collagen are fueling pancakes.

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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