NBJ

In this latest installment in our data discussion series from Nutrition Business Journal, we look at who is purchasing personalized nutrition products.

The natural products and supplements industry embraces diversity and equity, but if brands don't approach it correctly, they won't achieve the goal.

Brick-and-mortar shops suffered during the pandemic, but supplement brands continue to partner with them and develop new ways to train staff and engage customers.

Plant-based consumers are not a monolith. Nutrition Business Journal's analysis shows that people of color over-index in the category; many are low-income earners.

From labor shortages to elevated shipping costs, myriad factors converge to increase the cost of bringing supplements to market.

While immune health took the spotlight in 2020, NBJ's analysis focuses on which other conditions played supporting roles, such as brain health and beauty. This is the latest installment in our data discussion from Nutrition Business Journal’s...

New Hope Network's consumer research shows Gen Z respondents were more likely than older groups to report stress and sleep as primary reasons for seeking supplements.