NBJ

An era of coronavirus social distancing has consumers taking fitness outdoors, thus a sports nutrition industry focused on body building could be forced to pivot marketing to match new habits.

Closed gyms have the fitness faithful turning to endurance sports, but sports nutrition brands need to look beyond carbohydrates and energy to fulfill the needs of this market.

Pandemic Potential Part 1: COVID-19 paired with 7 out of 10 Americans living with home-shelter orders has savaged industries. But for the dietary supplement business, the new coronavirus has been a boon.

Pandemic Potential Part 2: Consumers worried about catching the coronavirus are emptying shelves of immunity supplements, but demand could spread to additional supplement categories.

Pandemic Potential Part 6: Supplement brands and manufacturers consider their businesses "essential" as states and counties implement lockdown mandates. Here's what's happening and some advice to maneuver the new rules.

Pandemic Potential Part 7: It didn't take long for irresponsible supplement brands to make coronavirus claims. With sales spiking, mainstream companies say there's no need to overpromise.

Pandemic Potential Part 8: The FDA has cut inspections of supplement facilities just as demand leads companies to ramp up production. Now the industry is left to self-police.