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Natural Foods Merchandiser

KeHE holiday show breaks records

TAGS: News
KeHE logo
<p>KeHE logo</p>
KeHE&#39;s Holiday show increased by more than 200 percent in vendor booths, indicating passion and enthusiaism from emerging brands, as well as from more established brands.&nbsp;

KeHE Distributors, a leading distributor of natural, speciality, multicultural and fresh products, hosted its annual Holiday Show at McCormick Place in Chicago, Illinois, June 8-9, 2014. The two-day even brought together over 3,000 retailers and suppliers, focused on natural, speciality and fresh products appropriate for the upcoming holiday season. New, emerging, and familiar "gotta have" items were on display throughout the show floor.  

"Our retailer and supplier partners rely on our guidance as to products that will perform well, during the upcoming holiday season," stated Brandon Barnholt, President and CEO of KeHE Distributors. "We believe it is critical that we Make On Trend Easy for them."

"The passion and enthusiasm from emerging brands, as well as from more established brands was unmistakable at the KeHE Holiday Show. It was evident from the show that many brands are taking the initiative to adopt various certifications, cater to special diets and incorporate traceable ingredients" reported Kathryn Shear and Kimberly Kawa of SPINS, LLC.

The KeHE Holiday Show is a private, by invitation-only, industry event. "The results from this year's show were very gratifying.

We saw a 25 percent increase in exhibitor booths, a 20 percent increase in retail customer attendance, and a 256 percent increase in show floor orders placed. These were all records for a KeHE show" reported Mike Leone, KeHE's Chief Commercial Officer.


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