Natural Grocers by Vitamin Cottage launches 'good4u Challenge'

Natural Grocers by Vitamin Cottage is inviting its shoppers to participate in a 30-day program during which they will receive weekly discounts, healthy recipes and free nutrition education classes beginning this week.

The "good4u Challenge" begins April 2 at select Natural Grocers stores, the Lakewood, Colorado-based natural foods retailer said.

"The good4u Challenge encourages the community to live a healthier lifestyle by exclusively using Natural Grocers' organic and natural foods, supplements and body care products for 30 days and attending free good4u nutrition education classes at their local store. The goal of the challenge is simple: learn how to eat better, so that you can live better and feel better," the company said in a release.

Participants can register for the challenge through Npower, Natural Grocers' customer appreciation program. Challenge participants will receive exclusive, weekly offers of up to $40 worth of savings over the four-week period. Participants will also receive access to free good4u classes, hosted by the store's nutritional health coach, that address the importance of all-around health and wellness. The program will also provide participants with recipes that revolve around the principles of Natural Grocers' "healthy meal wheel."

This piece originally appeared on supermarketnews.com, a New Hope Network sister website. Visit the site for more grocery trends insights.