5@5: CPG companies promote discounts, bargain products | Vegan fish officially recognized as seafood
Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.
October 27, 2020
Consumer companies pitch discounts, bargain products as economic malaise looms
Major consumer goods manufacturers like Procter and Gamble are focused on appealing to penny-pinching shoppers as they struggle to save amid the global recession. This means more lower-priced brands, smaller packages and discounts. Nestle is even promoting recipes that incorporate cheaper sources of protein, like eggs, for when meat becomes a luxury. Unilever is one of several companies that have reinstated promotion plans with retailers after suspending them during the first and second quarters due to consumer hoarding. Read more at Reuters ...
Vegan fish to be officially recognized as seafood
The Good Food Institute and World Sustainability Organization have joined forces to create a certification for plant-based seafood that brings such products squarely into the seafood domain for the first time. The Friend of the Sea Golden Standard will reportedly "assure customers that products have been made by adopting sustainable practices without harming the environment." Vegconomist has the scoop.
How did Trader Joe's weather the pandemic better than Whole Foods?
Trader Joe's recovered from a drastic shop in business early on in the pandemic by quickly adapting to the mission-driven shopping pattern that emerged. The retailer provided snacks and shade for busy periods of time when lines outside its stores were long, and its cap on shoppers made the in-store experience a breeze once consumers got inside. Whole Foods locations are still, by contrast, filled Prime Now and Instacart shoppers that make in-store shopping unpleasant for consumers. Head to The Takeout