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5@5: FDA extends comment period for 'healthy' guidelines | Another vitamin delivery startup launches

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

FDA efforts to redefine 'healthy' could hit a roadblock under Trump

The agency said Friday it's extending the comment period for guidelines on the use of 'healthy' in food labeling into April, which gives the public and industry more time to submit feedback. But it also moves the task of reviewing feedback and setting new guidelines into the new administration. Read more at CNBC...


How this daily vitamin startup is bringing wellness to your doorstep

Calling the experience of buying vitamins "confusing and miserable," the cofounders of Care/of developed a technology platform that suggests personalized daily vitamin packs that consumers can order to be delivered to their doors. It launched in November and finished the year with "exciting" numbers, according to the cofounders. A handful of startups targeting the supplement buying experience have popped up in the last few years. For example, Ritual, a vitamin subscription company for women, launched earlier this year, as did Neil Grimmer's personalized nutrition company, Habit. Read more at Forbes...


Lack of standards for infant cereals threatens child nutrition in lower-income countries

A recent Tufts University study examined 108 infant cereals on the market in 22 low- to middle-income countries and found inconsistency in their nutritional content, with half of the products containing fewer calories than stated on their packages. More than half of the products also misreported amounts of fat and protein. Read more at Tufts Now...


Eco-certified wines taste better, says science

Organic really does taste better, at least when it comes to wine, according to this new study. Researchers looked at more than 74,000 wines plus data from three wine-rating publications, CCOF and Demeter. Biodynamic and organic wine, and wine made with organic grapes, received an average of 4.1 points more than non-certified ones. Read more at Forbes...


Growing a new business on the West Bank

Increasingly more farmers in Palestinian territories are taking on challenges and obstacles to grow and export organic food (while most domestic consumers can't afford to eat it). Read more at U.S. World News & Report...

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