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Bear Naked taps IBM Chef Watson for new customized granolas

Bear Naked taps IBM Chef Watson for new customized granolas
"There is a story in every canister, and we can't wait to see what people come up with."

It's time to break out of the breakfast and snack rut and head out on a culinary adventure with Bear Naked Custom Made Granola, powered by IBM Chef Watson. 

The journey of taste exploration starts at, where you can select from more than 50 unique ingredients for your beary own blend. Tap into IBM's Chef Watson to customize your granola combinations based on your personal flavor preferences. Each time you select a base granola, Chef Watson sifts through thousands of possible flavor pairings to suggest as a match for your taste.

"We know Bear Naked consumers are looking beyond the cereal aisle for new food experiences and they want the opportunity to explore new and different tastes and flavors," said Dan Barba, marketing lead at Bear Naked. "With this insight and inspiration, we're thrilled to introduce Bear Naked Custom Made Granola. From the ingredients you choose to the custom name for your blend, there is a story in every canister and we can't wait to see what people come up with."

To build out the Bear Naked Custom Made Granola experience, Bear Naked's team searched high and low for ingredients that are clean, craveable and delicious. And not just blueberries and almonds. features a massive selection of ingredients that range from jalapeños and olives to pomegranate and hemp seeds. Each ingredient is also 100 percent Non-GMO Project Verified and thoughtfully sourced. The Red Sea Salt, for instance, is a traditional Hawaiian-style sea salt that is enriched with purified red alaea clay straight from Kauai. And the freeze dried cinnamon apples come from Smeltzer Orchard Company, a family owned farm in Frankfort, Michigan, that has been producing fruit for six generations.

To support the discovery of unexpected ingredient combinations that match your tastes, Bear Naked tapped into IBM Chef Watson and is stoked to be the first consumer brand to offer Chef Watson-inspired foods.

"We are pleased to collaborate with a leading consumer brand to leverage Chef Watson's cognitive cooking capabilities in new, creative ways," said Lauren Berkowitz, managing director of Watson Life, IBM Watson. "This project is a great example of how Watson's underlying technology can lead to discoveries in any industry. We're excited to see what consumers create with Bear Naked and the help of Chef Watson."

In addition to creating your own custom  granola with Chef Watson, you can also choose from three chef-inspired blends featuring delicious chunks of nature and bold flavors, including Chocolate Strawberry Jalapeño (a sweet and spicy combination) Olive You, Kale (a Mediterranean inspired blend), and Michigan Farms (a blend celebrating the great fruit farms of Michigan). 

To complete the Custom Made Granola experience, name your blend and choose a unique bear illustration to rep your creation. Bear Naked will then deliver it straight to your den.

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