This direct-sourced chocolate company kicked off an initiative to donate 20 percent of web sales over the next month to an organization called ADRA (Adventist Development & Relief Agency) to help victims of an ongoing drought in southern Madagascar that has placed many on the brink of famine. Contribute to the Madécasse Madagascar Disaster Relief Project from April 21 to May 20.
The day before Earth Day, Demeter sent out a celebratory email outlining biodynamic farms, biodynamic products, a new biodynamic cookbook and information on how biodynamic can curb climate change. The email served as a reminder that biodynamic can heal the planet through regenerative agriculture.
This maker of organic soap teamed up with the reforestation-focused nonprofit One Tree Planted with the goal of replanting 100 acres of wildfire-ravaged land near the brand's home base of Boulder, Colorado. One Tree Planted provided 20,000 native trees; Pangea mobilized local volunteers via Facebook to do the hard work. Pangea Organics also offered 25 percent off all products in online sales.
In its stores and online, this natural retailer promoted eco-friendly food vendors that “demonstrate exceptional environmental responsibility and provide high-quality products for consumers,” according to a press release. Vendors included Alter Eco, Equal Exchange, Pacific Foods, Seventh Generation and more. Natural Grocers also offered special in-store deals for these companies From April 21 to April 23.
Earth Friendly Products
Not only did this green cleaning brand celebrate its 50th anniversary on Earth Day, but also it hosted a luncheon for state and federal legislators at its headquarters in Cypress, California. There, Earth Friendly Products presented a $150,000 donation to the Discovery Cube Museums of Orange County and Los Angeles to promote further education of science.
On Earth Day, Just Water educates consumers on its novel packaging option in partnership with Tetra Pak. JUST stands out as a truly conscious bottled water company because it was the first brand to employ the new plant-based (rather than petroleum-based) plastic top from Tetra Pak derived from sugarcane, making it 80 percent plant-based and fully recyclable.
Back To The Roots
In addition to offering a 15 percent off flash sale for its “Ready To Grow” products, Back To The Roots participated in “Earth Hour” and provided educational tools about the connection between food and climate. The company also featured kid-focused ideas to "undo food," which include planting a community or kitchen garden or writing a letter to a principal asking for more sustainably sourced food.
Fill this cool, ceramic “oya” with water and bury it in your garden ti redyce overwatering by up to 70 percent. GrowOya offered a 25 percent-off code for online sales, ending on Earth Day.