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Natural Grocers readies 2022 resolution-keeping campaign

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Wide-ranging Resolution Reset Week promotion serves up deals, freebies, health-oriented incentives.

Later this month, Natural Grocers is slated to kick off Resolution Reset Week, a broad New Year’s marketing campaign that includes special savings and deals, gifts, sweepstakes and wellness-focused incentives.

Lakewood, Colorado-based Natural Grocers said Wednesday that Resolution Reset Week, scheduled for Jan. 18 to 22, also will offer members of its {N}power free loyalty program exclusive access to resolution-supporting specials, freebies and sweepstakes throughout the rest of the month.

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The chainwide promotion is based in part on a list of 10 New Year’s resolutions developed by Natural Grocers’ in-house nutrition experts to help customers take charge of their own health and well-being. The weeklong campaign will include the following:

• Epic Savings for Resolution Keepers: All customers will receive up to 44% off “Always Affordable Prices” on products such as vitamins and supplements, body care, healthy snacks, dairy-free milk alternatives, organic gluten-free pasta, bone broth and organic wellness shots, among other items.

• Gifts from Natural Grocers: {N}power members will get one free reusable shopping bag and one free 6 oz. can of Natural Grocers-brand black olives with purchase.

• Keep Your Resolution Sweepstakes: Customers will have a change to win a $1,000 Natural Grocers gift card by filling out a sweepstakes form available at all store locations. The winner will be determined by a drawing.

Six of the Resolution Reset resolutions headline benefits such as exclusive weekly deals, discounts and a supplement sweepstakes for {N}power members during the balance of January. Those specials include the following:

• Enjoy Your Food, Supplement the Rest: From Jan. 4 to 10, {N}power customers spending $35 on supplements receive $5 off their purchase, while those spending $100 on supplements get $15 off. In addition, loyalty plan members will get 25% off all Solaray supplements from Jan. 11 to 17 as well as $1 off all mushroom supplements.

• Try One New Food Each Week: Rewards customers will receive 20% off Natural Grocers-brand frozen side dishes—including risotto, gnocchi and grain blends—from Jan. 6 to 12.

• Eat 100% Organic Produce All Year: From Jan. 13 to 18, {N}power shoppers will get a special discount on all organic fruit and vegetables, which Natural Grocers noted is the only kind of produce that it carries.

• Detoxify Your Home: Loyalty participants will receive 10% off all Natural Grocers-brand cleaning products — such as organic laundry detergent, dish soap and pet stain remover — from Jan. 18 to 24.

• Hydrate: A 10% discount will be available to {N}power members for all still and sparkling waters between Jan. 20 and 26.

• Focus on Self-Care and Detoxify Your Body: Rewards customers will get 25% off purchases of Alba Botanica body care products from Jan. 25 to 31.

In addition, {N}power members who buy a Natural Grocers-brand supplement during January will automatically be entered to win a set of Natural Grocers-brand Foundational Five Supplements. One winner at each store will get one each of multivitamin, magnesium, vitamin D, DHA or EPA, and super nutrients such as turkey tail, berberine, CoQ10 and turmeric.

Natural Grocers’ other resolutions for Reset Week include Snack Smarter, Spend Smarter, Prioritize Quality Sleep, Detoxify Your Home and Take Charge of Your Health with the Support of Our Nutritional Health Coaches (NHCs). Natural Grocers added that in November it released its list of the Top 10 Nutrition Trends predictions for 2022, available on the retailer’s website.

Overall, Natural Grocers operates 162 stores in 20 states.

supermarket news logoThis piece originally appeared on Supermarket News, a New Hope Network sister website. Visit the site for more grocery trends and insights.

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