Loyalty program membership continues to rise; private label products make up ever-increasing share of company's sales.

Victoria A.F. Camron, Digital content specialist

May 6, 2022

3 Min Read
Natural Grocers by Vitamin College

Natural Grocers by Vitamin Cottage maintained its long tradition of steady growth in the second quarter of fiscal 2022, the company announced Thursday.

"We delivered strong results in the second quarter including a 4.3% increase in daily average comparable store sales, a 50 basis point improvement in gross margin, and 33.3% growth in diluted earnings per share compared to the second quarter of last year," Kemper Isely, co-president of Natural Grocers by Vitamin Cottage, said during Thursday afternoon's earnings call. The quarter ended March 31.

"While comp sales was positively impacted by retail price inflation, it is important to note that transaction count comp has had a year-over-year increase for four consecutive quarters," Isely said. The company has recorded 18 straight years of sales growth, he noted during the Q4 fiscal 2021 earnings call in November.

"Our unique approach to marketing and promotional activity continues to drive high levels of customer engagement and sales growth," he said Thursday. "For example, in the second quarter we offer '21 Days to a Healthier You' program, which feature a free series of nutrition education classes, each with an accompanying seven-day challenge." The program is developed by in-house nutrition education experts, and customers receive coupon books that highlight the company's private-label products that correspond to each week's challenge.

"This cross-functional program was a good example of our differentiated marketing and offering," Isely said.

Natural Grocers continues to see membership in its loyalty program, {N}Power, rise as well. At the end of the second quarter, 1.6 million consumers belonged, a 19% increase from a year ago. Those shoppers account for 73% of the company's sales, up from 70% a year ago, he said.

Private-label sales continue to increase as a share of overall sales, reaching 7.7% compared with 7.3% at the end of Q2 2021. Natural Grocers introduced truffles made in France and more dietary supplements—a total of eight new products—to its private-label lineup during the second quarter.

Although construction and equipment delays have slowed Natural Grocers' plan to open additional locations, it plans to open four or five new stores and relocate two others this year. As of the end of Q2, it has 162 stores in 20 states.

Strong sales growth is expected to continue

Chief Financial Officer Todd Dissinger said the second quarter's financial results were strong than the company expected:

  • Net sales increased 4.9% to $271.8 million.

  • Daily average comparable store sales increased 4.3%.

  • Operating income increased 32.2% to $8.9 million.

  • Net income increased 35.1% to $6.4 million.

  • Gross margin was 28.2%, up from 27.7% in Q2 2021.

  • Diluted earnings per share was $0.28, up 33.3% from $0.21 in the second quarter of fiscal 2021.

  • Adjusted EBITDA increased 11.8% to $16.1 million.

The board of directors announced shareholders of record as of May 31 would receive on June 15 a cash dividend of $0.10 per share.

Looking ahead, the company is raising its outlook for the rest of fiscal 2022.

"Our updated outlook is based upon the strong first half results, current trends in our expectations for the second half of the fiscal year," Dissinger said. "The outlook considers the uncertainty of the pandemic economic inflationary factors and supply chain trends, which are expected to impact our operations and financial performance through the balance of fiscal 2022."

Natural Grocers expects to see comparable store growth of 1.0% to 3.0% and diluted earnings per share of $0.85 to $0.96.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like