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Natural products people news: New VPs at Hip Chick Farms, SmashMallow and more

Catch up on who did what in the natural products industry this month.

Frozen food brand Hip Chick Farms announced a new hire hailing from Annie’s, The Hain Celestial Group and Jamba Juice. To help manage and accelerate growth, the company has hired Randy S. Bulow as its new VP of sales and marketing. Bulow not only has a strong customer-centered background that includes leading sales and trade marketing teams but also brings a unique blend of entrepreneurial experience, having successfully launched and sold his own natural foods brand as well.

Ardent Mills, a flour-milling and ingredient company, announced that John Barton has been appointed chief financial officer and will serve as a member of the senior leadership team. He has served as vice president with the finance team since May 2014. Prior to joining Ardent Mills, John was assistant vice president and controller for Horizon Milling, a joint venture of Cargill Incorporated and CHS. He joined Cargill in 1988 and has held a variety of positions in accounting and finance in the steel, oilseed and soy protein businesses of Cargill, and served as assistant director in the corporate audit department.

Snackable marshmallow brand SmashMallow made its first brand-specific hire with Stephanie McGregor, the new vice president of marketing. McGregor joins SmashMallow with vast experience in the startup space, most recently as the director of marketing at barkTHINS snacking chocolate, which was acquired by the Hershey Company in April 2016.

Cincinnati-based Q Laboratories Inc. has named Jeff Rowe president and CEO. Company owner David Goins, who had served as president/CEO since 2000, will transition to chief operations officer, overseeing the daily operations of the corporations’ laboratory divisions. Rowe previously served as president and CEO of Hydro Systems Co., a subsidiary of Fortune 500 Dover Corporation.

Branding Iron Holdings has appointed Karen Twillmann as director of marketing and Jeff Sullivan as southeastern retail business manager. Twillmann comes to Branding Iron most recently from DuPont Nutrition & Health, where she led NAFTA global accounts teams to double-digit growth in 2015, and was responsible for growing a $50 million line of their specialty proteins business while she served as the senior global product line manager. Sullivan most recently served at Carolina Pride Foods as the director/VP of processed meat sales and marketing. Other employers over his 30 years in the industry include Smithfield Foods, Advance Brands and Bryan Foods (a division of Sara Lee).

Firmenich announced the appointment of Armand de Villoutreys as president of perfumery and ingredients, effective July 1. To accelerate operational excellence and deliver best-in-class customer service, Firmenich has also appointed Boet Brinkgreve to the newly created role of chief supply chain officer.

Andrea Dimond has been promoted to vice president of sales at Ready Pac Foods. Dimond joined Ready Pac Foods in April 2016 with more than 25 years of sales and distribution experience within several brands under Nestlé and Bimbo Bakeries.


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