Sprouts Farmers Market is launching a lineup of new and unique product offerings as Americans return to backyard barbecues and outdoor picnics this summer after more than a year of pandemic lockdowns and restrictions.
"This summer, as consumers become more comfortable making more frequent outings and socializing, we expect shoppers will spend more time looking for items that best fit their lifestyle and needs," said Jack Sinclair, CEO of Phoenix, Arizona-based Sprouts, which operates 362 stores in 23 states. "Whether it's sharing tips on how to pick the freshest produce, or details on the latest healthy and unique items you can't find anywhere else, our stores and team members are committed to making our shopper's grocery trip their best one yet."
In time for Memorial Day, Sprouts is introducing 100% grass-fed Angus steaks that are pasture-raised in the U.S., without added hormones or antibiotics. Sprouts partnered with Grass Run Farms and its network of trusted family ranchers to offer the exclusive selection of steaks to its health- and attribute-focused shoppers.
Innovative plant-based meat alternatives are also in high demand with leading brands offering plant-based patties, grounds, sausages and even tenders textured like the real thing available at Sprouts.
"Today's shoppers are looking for quality foods that offer a better taste while being healthy for them and the environment," said Matthew Pratta, culinary director of Sprouts. "At the same time, families are experimenting with new flavors and exploring grilling techniques beyond the classic charcoal grill. Angus steaks are more marbled than conventional offerings, resulting in a juicier and more tender taste, while plant-based meat alternatives can provide a similar texture, flavor and cooking experience."
In its well-regarded produce department, Sprouts is gearing up for a summer full of sweet seasonal fruit such as Organic Bing and Rainier cherries in May ahead of Memorial Day; Lemon Drops, Hami and Golden Honeydew melons in June; Cotton Candy, Moondrop and Candy Heart grapes in July; and Yellow Donut peaches, Plumsicles, Donut Nectarines and Raspberry Apricots for a limited time July through September.
"We've been working closely with our farm partners across the country all year to deliver the freshest produce available this summer," said Sprouts' Chief Fresh Officer Scott Neal. "So far, this year's growing conditions have been ideal, providing the impeccable quality and flavor our shoppers are looking for. In addition, we recently opened new produce distribution centers in Colorado and Florida this year, which will provide a larger range of affordable organics and locally grown items to the regions."
In addition, Sprouts is offering unique, exclusive products this summer:
- Sprouts Kettle Chips, available in new flavors like Burger Toppings and Aloha BBQ.
- New Bulk Department finds like Sprouts S'mores Chocolate Bites and Piña Colada or Jamaican Jerk Almonds.
- Sprouts Italian Sodas and Sparkling Lemonade packaged in beautiful glass bottles.
- Sprouts' Vegan Apple Pie, made with real fruit and spices that are always free from artificial preservatives.
As Americans begin to return to a post-pandemic normal, a recent study from Advantage Sales reported that more than half of Americans surveyed were hosting (37%) or considering hosting (18%) a Memorial Day weekend get-together, with similar numbers for the Fourth of July (37% hosting, 19% considering).
This piece originally appeared on Supermarket News, a New Hope Network sister website. Visit the site for more grocery trends and insights.