Supplement industry news and updates – April 2021

Supplement industry news and updates – April 2021
Inside the Bottle brings you the latest supplement industry news in this bi-monthly roundup.

Discover the benefits of botanical blends for muscle health – download

Check out this manufacturer download and learn about the research that helped explain how the important bioactive compounds of these two botanical extracts come together to deliver results for muscle health in a new proprietary blend from PLT Health Solutions. Read more at Natural Products Insider.

Synthetic biology test could force the natural products industry to define its position – Nutrition Business Journal article

Ingredients produced through synthetic biology can be so closely identical to naturally produced ingredients that they had been difficult to detect, but a new test means the natural products industry may need to do more to face up to the issue. Learn more about this test and how the industry might need to respond. Read more at New Hope Network.

Sustaining supply chain integrity – interactive infographic

Setting out to make the world a healthier place cannot happen without supply chain integrity. But what does that actually look like? Explore this interactive infographic from Sabinsa to learn what it takes to build a truly transparent supply chain and its importance to every natural products and supplement company's success. Read more at New Hope Network.

Ask the supplement industry experts: Orgenetics – video

How do supplement companies deal with the "problem" of scaling the supply chain in the face of extraordinary demand growth? Watch the debut episode of Inside The Bottle's Ask The Experts series featuring Loren Israelsen, president of United Natural Products Alliance and senior vice president of business development Saumil Maheshvari from Orgenetics. Read more at New Hope Network.

The power of analytics for new product innovation and success – eGuide

Check out this eGuide from ClearCut Analytics to learn about how good retail data and analytics give natural products and supplement brands a competitive head-start by enabling better predictions about the future of the market and revealing clearer paths to innovation. Read more at New Hope Network.

Register for our Inside The Bottle Virtual Summit

During this event, we’ll unveil Informa Health & Nutrition proprietary insights that explore how industry leaders define​ and implement quality, where there may be holes (and opportunities) and how the community can rally around best practices. Register here.