Thrive Market debuts shoppable cookbook
Online natural retailer Thrive Market’s ‘Healthy Living Made Easy’ shoppable cookbook includes more than 60 recipes for different lifestyles and diets.
October 18, 2021
Member-based online natural retailer Thrive Market this week unveiled its first shoppable healthy cookbook, “Healthy Living Made Easy.” The book, available for purchase on ThriveMarket.com for $24.95, offers more than 60 recipes featuring better-for-you, healthy ingredients and single-touch “add to cart” QR codes for easy shopping.
The cookbook is also available for new Thrive Market members as an accompanying gift with their first order for a limited time and while supplies last.
The recipes feature simple, wholesome ingredients, almost all of which shoppers can find at member-only prices on the site. There are recipes from more than 20 trusted experts, chefs and founders in the health and wellness space including Mark Sisson (Primal Kitchen), Amanda Chantal Bacon (Moon Juice) and Melissa Urban (Whole30).
“At Thrive Market, our mission is simple: make healthy living easy and affordable for everyone,” said Nick Green, Los Angeles-based Thrive Market’s co-founder and CEO. “This cookbook is an extension of our vision—tangible proof that you don’t need to spend a lot of time or money to make a meal for your family that’s also mindful of your values and lifestyle choices.”
The recipes feature simple, wholesome ingredients, almost all of which shoppers can find at member-only prices on the Thrive Market site.
With over 90 values and lifestyles on the Thrive Market site, the cookbook was catered and created for members and their respective lifestyle values. Each recipe is marked specifically with dietary icons that are personalized to members’ lifestyle values, including gluten-free, nut-free, dairy-free, grain-free, vegan and egg-free. The instantly shoppable recipes host a QR code on each page to allow members to purchase ingredients in an instant. As the first shoppable cookbook from Thrive Market, this innovation redefines customer experience by making it even easier than before to shop for healthy ingredients, the company said.