New natural product launches and other announcements this week.

October 14, 2016

2 Min Read
This week: Green Valley Organics debuts organic lactose-free butter | Natural Vitality launches Calmful Sleep

Natural Vitality's new Calmful Sleep product builds on Natural Calm with the addition of rest-promoting magnesium glycinate, Suntheanine (a patented premium form of the relaxing amino acid L-theanine), calm-enhancing GABA (a non-protein amino acid) and melatonin. The vegan, gluten-free and GMO-free powder comes in wildberry flavor.

Tofu brand Nasoya is adding three new products to its line of USDA Certified Organic, Non-GMO Project verified offerings: Organic Extra Firm Tofu Twin Pack, Organic Sprouted Super Firm Vacuum Packed Tofu and Organic Tofu Vegetable Dumplings.

Green Valley Organics, a leader in organic, lactose-free dairy products, announced the launch of lactose-free butter, the first on the U.S. market that is both lactose free and certified organic. Green Valley Organics lactose-free butter is now available at Sprouts, Meijer, New Seasons, Gelson’s and natural food co-ops nationwide with growing distribution into other store chains at a suggested retail price of $4.99 for a half-pound block.

Earlier this year, Aker BioMarine launched Superba 2 to the U.S. market. Now the company is excited to introduce Superba Boost, a new krill oil concentrate that contains a significantly higher concentration of key actives, including phospholipids, omega-3s EPA/DHA and choline. 

Mix 1 Life acquired BrandMark Products, an Arizona-based distributor and sales agency of snack foods, beverages and sports nutrition products.

Developed by Activ’Inside, the SkinAx² turnkey concept Grape Expert Skin Radiance was chosen as the winner of the Personal Care category of the 5th edition of the CPG Editor’s Choice Awards organized at the Supply Side West show.

Vital Essentials' Vital Treats for Dogs and Vital Cat Treats have new flavors in each of their respective treat lines. Freeze-Dried Beef Liver and Freeze-Dried Rabbit Ears have been added to Vital Treats for Dogs line, which now totals 13 selections. Freeze-Dried Chicken Hearts have been added to Vital Cat Treats, bringing the total to eight choices.

Chip company Paqui has unveiled the "world's hottest chip"--a single chip inside a coffin-shaped box. The Carolina Reaper chip is seasoned with real Carolina Reaper pepper, the Guinness Book of World Records holder for hottest chili pepper. 

Heavenly Organics, manufacturer of organic, raw, pesticide- and antibiotic-free honey from wild beehives, has partnered with Care2 to mobilize action to address and amend critical health and environmental threats posed by the presence of glyphosate residue in the food supply. The Care2 petition creates a call to action directly to the EPA and FDA to ban harmful pesticides and chemical antibiotics contaminating the food supply and destroying bee colonies worldwide.

Unibar Corp. has identified a new micronized form of curcumin that has better absorption and is devoid of toxicity. To improve bioavailability and maintain purity, the particle size of its new branded ingredient CQUMIN (c-q-min), is reduced to 350nm and is highly water dispersible for beverage and food applications.

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