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Why NEXTY Award winner Fila Manila's founder can't stop smiling

We talked with Fila Manila's founder and CEO Jake Deleon at Natural Products Expo West about his Filipino-cuisine inspired brand.

Adrienne Smith, Content Director

March 18, 2022

In this interview, two-time NEXTY Award winner and Expo East 2021 Pitch Slam winner Jake Deleon shares the secrets to launching a new brand during a pandemic, how he develops the brand's increasingly innovative product lines and where he finds inspiration. Fila Manila won an Expo West 2022 NEXTY for Best New Pantry Food. At Expo East 2021, the brand received a NEXTY Award for Best New Condiment and was a finalist for Best New Pantry Food.

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NEXTY Awards

About the Author(s)

Adrienne Smith

Content Director, New Hope Network

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