NOW Foods and Nourish America Help the Big Apple’s Hungry Weather the Flu Season in Health

(SANTA BARBARA, CA)— Thanks to a generous contribution from NOW Foods, Nourish
America recently provided over 18,000 bottles of high quality liquid echinacea to The River
Fund of New York, a food pantry for New York’s working poor and homeless. The donation of
echinacea will support the immune systems of River Funds’ clients and help them fight
infection. While the common cold and other illnesses are traveling fast this winter season,
these recipients now have access to a safe, natural herb with antioxidant properties that they
could not afford for themselves.

According to a 2006 study, approximately one out of every six New York City residents live in
households facing food insecurity, and over 400,000 of them are children. Without proper daily
nutrition, these New Yorkers are more susceptible to illness, diseases, and other health

“Today there is a severe snowstorm in New York. Despite this, there’s a long line of people
running outside of our pantry and onto the sidewalks. The people here are really in need,”
says Swami Durga Das, Director of The River Fund. “The donation of echinacea has been a
God send – a great, quality product from a well known brand. We have a volunteer grant writer
here who is also a chiropractor. She was very impressed that we received this donation as she
uses this particular echinacea product from NOW Foods for her personal use and in her

“Numerous people have reported to me personally their gratitude for the echinacea. For
instance, one of our volunteers just took in a family of five who could not afford to heat their
apartment. One of the little girls had a high fever, and the mother was terrified for her daughter
after hearing about the severe flu epidemic. With nourishing foods and the echinacea from
NOW, this girl’s fever has subsided and she’s doing just fine now. A man in his mid-50’s, a
hard working man with a low income job and a family to care for has thanked me so many
times for the echinacea. He and his wife can’t afford to take off work if they or their children are
ill. Having a product that helps to keep his family healthy during the cold and flu season can
mean the difference between barely making it and losing everything. There are not words to
describe our deep, deep gratitude for this wonderful donation from NOW Foods and Nourish

“NOW Foods has once again generously donated their high quality supplements to those in
need right here in America. We at Nourish America value their on-going support and offer our
great appreciation to NOW Foods for being our partner in this important work,” says Michael
Morton, Executive Director.

“We are honored to be able to support the important mission of Nourish America in responding
to the needs of people in our own country. This also supports the mission of NOW Foods to
empower people around the world to lead healthier lives by responding to those with the
greatest need and the least amount of resources,” states Al Powers, President of NOW Foods.
For over eight years, Nourish America has improved the health of hundreds of thousands of
children, teens, adults, seniors, veterans, and victims of natural disasters by providing daily
vitamins, supplements, and nourishing food. New York is just one of 39 states served by
Nourish America’s free nutritional programs for those in need.

About Nourish America:
Nourish America™ is a tax-exempt, non-profit organization committed to improving the health
of children, families, and seniors at risk for malnutrition and those in need through nutritional
supplements and nourishing foods (including naturals and organics).

Nourish America has received the highest rating two years in a row from Charity Navigator, the
nation’s leading charity watchdog organization, ranking it in the top 14% of 5,000 of America’s
best-known charities for fiscal management. Independent audits of Nourish America’s finances
show that 94% of all donations go directly to programs and those served.

To support Nourish America, or for further information, please call 866-487-1484 or visit the
website at

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