In June, venture arms of traditional food and beverage companies acquired or invested in good-for-you foods. Meanwhile, caterers are delivering to offices and other businesses that provide meals and snacks on-site for their employees.
In May, consumer demand for organic and natural products continued to drive deals in the flavors and fragrances industry. See the investment trends there, as well as technology, beverages and more.
Pet-food sales are expected to grow more quickly in the mass channel this year and next, as traditional grocery food companies gobble up premium and natural pet-food manufacturers.
In March, Nutranext became the latest supplement brand to be snatched up by a giant CPG. Proteins and beverages also saw considerable activity.
In addition to its brands, Nutranext brings strong marketing skills and digital marketing tools to the company known for its cleaning and laundry products.
Two large U.S. supplements retailers have partnered with Chinese companies to bring popular health and wellness products to that large market. Nestlé continues its shopping spree.
Nutrition Capital Network predicted in June that 2017 would be a record-setting year for transactions in the nutrition and health and wellness industry and the second half of the year outpaced that optimistic outlook.