Have you ever been to a restaurant and seen the words "gluten-friendly" on a menu? What does that mean? Does the item contain gluten or is it safe for people who are gluten-free? This confusing terminology raises red flags for consumers with celiac disease or a gluten intolerance, and helps to increase their fear of dining out.
The Gluten-Free Food Services Certification Program, known as GFFS, is a food safety program of the Gluten Intolerance Group. GFFS is designed to work with all food service establishments who wish to provide safe options for gluten-free consumers. GFFS works with experts in food preparation to help develop, educate and train service establishments to meet and adhere to the highest gluten-free standards. The program's certification is designed to establish trust with gluten-free consumers in the ability of a restaurant or facility to provide safe gluten-free food.
The Gluten Intolerance Group and the GFFS program come with a credibility that is not matched by other programs. It is one thing for a food establishment to say that they are 100 percent gluten free, but adding the GFFS certification really takes that a step further to reassure guests that everything has been done to keep their food safely gluten free. So instead of adding confusing statements to your menu, have your food service establishment add the logo that is understood and welcoming to the consumer; the GFFS certification mark.