Botanic Innovations of Spooner, Wis., has promoted Rebecca Petersen to vice president of sales and marketing. Rebecca joined the Botanic Innovations team in late 2011 as senior director of sales and marketing, helping to grow its raw materials business in the personal care, functional food and nutraceutical industries, as well as promoting the branded dietary supplement brand, Immuno-Viva.
In this role, she is responsible for sales and marketing for both the Immuno-Viva dietary supplement and Botanic Innovations natural ingredient businesses. Prior to Botanic Innovations, Rebecca had more than 15 years of experience in the beauty and personal care industry, including US and international sales, product development, and product marketing. Rebecca has in depth knowledge and understanding of functional ingredients and new product development for cosmeceuticals and personal care products. Her expertise and skills will help Botanic Innovations continue to bridge the gap between beauty and wellness segments.
Rebecca earned a BS in marketing from St. Cloud State University in St. Cloud, Minn. She can be reached at [email protected]