Jeff Hilton, BrandHive cofounder and chief marketing officer, will present two SupplySide WHY sessions at the SupplySide Marketplace conference in New York this week.
“Five Steps to Effective Marketing” is the topic of Hilton’s first presentation on May 1 at 1 p.m. EDT in Booth 680 of the Jacob Javits Center. Hilton will highlight the five C’s of marketing: Concept, Content, Connection, Community, and Continuity.

His second WHY presentation is “Supply Opportunities in the Exploding Practitioner Channel” on May 2 at 12:15 p.m. EDT in Booth 680. Attendees will learn how manufacturers and health providers are playing more critical roles in the transition to more personalized health care delivery, and how to best leverage changes to their benefit.

The SupplySide WHY presentations are part of the SupplySide MarketPlace 2013 conference, May 1 to 2, 2013 at the Jacob Javits Center in New York City. The show brings together the buyers and sellers that drive the dietary supplement, food, beverage, personal care, cosmetic and animal nutrition marketplace.

Jeff Hilton is partner and cofounder of BrandHive (formerly Integrated Marketing Group). He has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.