Herbalist & Alchemist names national sales manager

Herbalist & Alchemist has named Alice Masotes national sale manager. Alice’s 30 years in the health food industry include working for retailers, distributors and manufacturers, as well as nine years as an independent sales representative.

Alice’s relationship with H&A goes back to 1998, when she worked with the company as sales manager of the Northeast and Mid-Atlantic regions. She is also a graduate of David Winston’s two-year herbal studies course.

“As our presence continues to expand from primarily practitioner distribution to include many more health food retailers, we knew that providing additional customer support was essential,” said H&A CEO Beth Lambert. “Alice’s experience with our company makes her an ideal person to spearhead this expansion.”

“My focus is to expand our brand through education, networking and building a broker network while strengthening our current relationships” Alice said. “H&A’s products are extraordinary, and I look forward to making them available to more consumers as we grow.”