KeVita announces 3 key hires

KeVita announces 3 key hires

Sparkling probiotic beverage company seeks to accelerate exponential growth with expansion of leadership team.

Continuing to build on sales growth and increasing market demand, KeVita® Sparkling Probiotic Drink is proud to announce the addition of three executive team members: James Linesch as chief financial officer, Bill Lange as vice president of marketing and Marc Hoopingarner as director of sales operations.

“We’re thrilled that KeVita attracted such exceptional leaders,” said KeVita CEO and co-founder Bill Moses. “Recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, this is an exciting time for us. Consumers are responding to our tastes and flavors like never before and are really starting to understand how important probiotics are for a balanced daily diet. We have the potential to make a huge impact in the functional beverage space and I’m confident that these new team members have the knowledge and drive that will take us to the next level.”

James Linesch, chief financial officer
As chief financial officer, Linesch will oversee all aspects of KeVita’s financial reporting and fiscal relationship management. Linesch most recently served as CFO of Reed’s, Inc. during which he oversaw a season of successful expansion that included revenue growth of over $20 million in 2013. With a strong background in finance that includes roles as CFO of AdStar Inc., CFO of DynTek Inc., CFO and president of CompuMed Inc. and CFO of Universal Self Care Inc., Linesch brings more than 23 years of industry experience to the KeVita leadership team.

Bill Lange, vice president of marketing
Lange joins KeVita right on the heels of his former role as vice president of marketing for ZICO Beverages LLC. While at ZICO, Lange oversaw brand marketing, field marketing and innovation during an explosive four-year period that culminated in Coke’s recent full-scale acquisition of the brand. Lange offers over 17 years of marketing experience with previous positions at ZICO, as managing director for MAKAI Inc., and managing a variety of brands at Nestle USA.

Marc Hoopingarner, director of sales operations
Hoopingarner will draw on his more than 20 years of operations, finance and sales experience to identifying new business opportunities and drive sales for the popular probiotic beverages. Formerly the sales operations analyst at thinkThin, Hoopingarner also worked as a financial analyst at Dole Packaged Foods and served in various roles during his 17-year term at Patagonia including ERP business analyst and sales operations manager.

Coupled with these talent acquisitions, KeVita recently expanded its product line through the introduction of three new flavors: Hibiscus Berry Daily Cleanse, Tangerine and Blueberry Cherry. The new offerings bring KeVita’s flavor count to 12, each containing the company’s signature proprietary probiotic culture combined with four complementary strains of live probiotics.

Created for optimum health, KeVita is handcrafted in its own facility in Southern California. In addition to the new flavors, KeVita's other flavors include Coconut, Lemon Ginger and Pomegranate, all are natually low calorie. KeVita is certified organic, non-dairy, non-GMO Project verified, gluten free and vegan. Known for its light and refreshing taste, KeVita is the fastest growing brand in the functional beverage category. Co-Founder and formulator, Chakra Earthsong.



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