The natural products industry’s longest established PR firm dedicated exclusively to the healthy lifestyle channel has expanded the scope of services and added Todd Pauli as Partner, Strategic Marketing. As a full-service communications firm, The Shelton Group now offers clients marketing strategy, branding, digital design and development and video production in addition to the PR services that have made it a preferred partner in the natural industry since 1990.

“As a company that has been focusing on content marketing since before it was the latest buzzword, I’m so pleased to have a number of additional ways to deliver the robust content we develop,” said Suzanne Shelton, managing partner of The Shelton Group. The company will continue to leverage its deep industry knowledge and connections for clients, while working closely with each client to build marketing strategies and tools that create genuine brand engagement.

Prior to joining The Shelton Group, Todd led marketing communications efforts for several well-known businesses, including NOW Foods, one of the largest supplement and health food manufacturers in the natural channel. Common throughout his 15 years of experience has been the opportunity to navigate new digital marketing spaces, while bringing an intense focus to improving the customer experience and leveraging analytics to measure results.

“I’m honored to be part of such a long-standing, respected firm in this industry,” said Pauli. “Marketing natural products is especially rewarding because a brand’s message really stands for something. As part of The Shelton Group, I’ll be focused on helping clients deliver that message seamlessly across the myriad of available marketing channels.”

Todd Pauli can be reached at (269) 290-8012 or [email protected].