More than 800 products participated in the Expo West Virtual 2021 NEXTY Awards this spring, competing for the top recognition in 23 categories. These brands shared the spotlight with the winners of the two NEXTY Consumer Choice Awards categories during the awards presentation that took place live on May 27 during Natural Products Expo West Virtual Week.
The NEXTY Awards recognize excellence in the natural products industry, elevating impactful brands and products that inspire a healthy, sustainable future for people and planet. The nominated products were evaluated based on the criteria of innovation, inspiration and integrity over the course of two, week-long judging rounds that took place at the New Hope Network office in Boulder, Colorado.
During the initial round of judging, the New Hope Network editorial, standards and NEXT Data and Insights teams narrowed down the nominated products to a fantastic group of finalists across 23 categories. From there, a panel of invited industry judges joined the New Hope judging team in the final week of judging to select the single winner in each category through thorough debate and deliberation.
Another branch of the NEXTY Awards celebrated through Natural Products Expo West Virtual is the NEXTY Consumer Choice Awards, produced together with New Hope's technology partner Sampler. Nominating companies work with Sampler to send 1,000 product samples to their target consumer. Winners are then determined based on feedback and ratings gathered from a follow-up survey given to the 1,000 consumers that received the samples.
Click through this gallery to learn more about the fabulous winners of the Natural Products Expo West Virtual 2021 NEXTY Awards.