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Nominations open for the Natural Products Expo East 2022 NEXTY Awards

What will tomorrow's healthy living landscape look like?
Elevating purpose-driven brands is one of the goals of the NEXTY Awards, which will be accepting nominations from June 15 to July 7.

Nominations for the Natural Products Expo East NEXTY Awards will open on June 15, with extra excitement generated by the celebration of a decade of these natural products industry awards and the unveiling of a revamped list of categories that reflect the changing values and trends that are driving innovation in this industry.

As with the Expo West 2022 and other recent editions of these prestigious awards, nominations for the Natural Products Expo East 2022 NEXTYS will be open to all natural products industry CPG brands—regardless of whether the brand will be exhibiting in person at Natural Products Expo East in September in Philadelphia, or as an All-Access Member on the Natural Products Expo Virtual Platform.

Value-based categories continue to uplift mission-driven brands

The new, purpose-led categories that launched for the Expo West 2022 awards will open again for the Expo East 2022 NEXTYs to reflect this industry’s growing commitment to business for good and supporting people and planet.

One new, or should we say "old" category will be returning, however. By popular demand, the Sweet Snacks category—which had been cut for Expo West—is back to celebrate  those wonderful crave-worthy products that consumers love. Consequently, the Sweet and Dessert category is again open to both frozen and non-frozen indulgences, while the Frozen category will limited savory frozen delights. These 19 categories have been designed to accommodate products ranging from foods and beverages to supplements, personal care and beauty products, home goods, pet products and more.

New Hope Network introduced these categories for Expo West, and they are returning for Expo East:

  • Best New People-Forward Product: These food, beverage, supplement or other brands put people first, whether through their transparent, fair or direct-trade sourcing practices, support of local or global communities, vertical integration, justice, equity, diversity and inclusion practices; support of food access, living wages, employee care, etc.
  • Best New Planet-Forward Product: These food, beverage, supplement or other brands have demonstrable commitments to sustainable environmental practices (alternative energy, zero waste, regenerative agriculture, circular economies, environmentally responsible packaging, food waste, upcycling…) and exhibit an exemplary level of transparency and understanding of how their practices impact the planet.
  • Best New Organic or Regenerative Organic Certified Product: This category is for food, beverage, supplement or other natural products industry brands that are doing more by engaging in policy to strengthen organic or regenerative organic standards, converting or expanding acreage or showcasing a deep understanding fo the ecological journey to their organic or regenerative efforts. Nominating brands must be Certified Organic (USDA NOP standards or equivalent) or Certified Regenerative.

To learn more about the NEXTY Awards, including a full list of categories, how to nominate, judging criteria, the benefits of winning and more, please visit

Finalists will be announced on on August 24.

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