Brain health: It’s on everyone’s mind. And in today’s landscape, it’s not just about the aging mind, but rather how people of all ages can use research-backed products to perform better and live their best lives. But what constitutes brain health? Diana Morgan, vice president of global regulatory affairs at Nutrabolt, offers the World Health Organization’s (WHO) definition: “The state of brain functioning across cognitive, sensory, social-emotional, behavioral and motor domains.”

As the definition and subject of brain health is multifaceted, New Hope Network's panel of industry experts discusses the ins and outs of cognition supplements, their current position in an innovative and growing market, and why brands, retailers and investors should broaden their thinking about vitality and performance optimization. Meet the experts from the 2023 Natural Products Expo West session Cognition Supplements for Optimal Performance: