What it takes to judge the NEXTY Awards during the pandemic

With the cancellation of an in-person expo this year, the New Hope Network team was excited to be able to conduct this special edition of the NEXTY Awards for Natural Products Expo West Virtual Week so that the industry could still celebrate all of the great innovation happening in the industry. 

With COVID-19 precautions as a top priority during the judging process, our judging team—made up of New Hope Network editorial, standards and NEXT Data and Insights teams as well as guest judges—had to get creative with how we judged all of the nominated products. Watch the short flick below to see how it happened and then check out the winners.

NEXTY Awards nominations for Natural Products Expo East 2021 are now open. The nomination window, which closes on Friday, July 9, is open to all natural products CPG brands. The winners will be celebrated virtually and at Expo East, taking place at the Pennsylvania Convention Center, Sept. 22-25, 2021. Nominate today.