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Tahitian Noni International Receives Novel Food Approval for Noni Leaves

Tahitian Noni International ( has recently received approval from the European Food Safety Authority (EFSA) authorizing the use of the leaves of Morinda citrifolia (commonly known as noni) as a new novel food ingredient. The Commission of the European Communities has adopted the decision that at the anticipated levels of intake, the dried and roasted leaves of Morinda citrifolia are safe and may be marketed in the European Community as a novel food ingredient for the preparation of infusions.

Tahitian Noni International requested the designation since the noni leaf is the basis of the company's exclusive Tahitea(R) line of teas being sold worldwide. Current Tahitian Noni(R) products that use the noni leaf include Tahitea(R) Noni Jasmine Green, Calming Tahitian Serenity, Tahitian Earl Grey, Authentic Founder's Formula, Noni Lemon Iced Tea, and Spiced Chai.

"We are extremely pleased that the European Union has given us approval for noni leaves to be used as a new infusion ingredient in European teas," stated Shon Whitney, vice president of marketing for Tahitian Noni International. "The noni leaf teas are a natural companion to the award-winning TAHITIAN NONI(R) Juice, which is the number-one-selling noni juice in the world."

For more information about Tahitian Noni products, or to order, visit, or call 1-888-869-9254.

About the Company
Tahitian Noni International is a global, research-driven products company that was the first to introduce the benefits of noni to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Germany, Tahiti, Japan, and China, and sales offices in more than 30 countries worldwide.

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