NEW YORK, NY – (May 22, 2007) Toyota Tsusho America, Inc., an international trading company, today announced an exclusive supply and licensing agreement with Pharmavite LLC, the manufacturer of Nature Made® vitamins, minerals, herbs and other supplements, for the sale of Pantesin®, the branded cholesterol-lowering agent in two of Pharmavite’s leading dietary supplements. The two products, Nature Made® CholestOff® Complete and Nature Made® Genetic Cholesterol Reducer, address the growing need of more than 100 million Americans concerned with their cholesterol levels.
The agreement grants Pharmavite an exclusive supply of Pantesin for use in dietary supplements marketed, sold and distributed by the company to merchandisers in the food, drug, mass and club store channels.
Toyota Tsusho America is the exclusive distributor in the United States of America, its territories and possessions of various products manufactured by Daiichi Pharmaceuticals Co., Ltd. of Tokyo, Japan. Pantesin® is the exclusive trademark for Pantethine, produced by Daiichi and sold in the U.S. to companies which produce and market dietary supplements to the health food channel.
By supplying Pharmavite, a mass market leader, Toyota Tsusho America hopes to broaden the market for Pantesin. Pharmavite plans to launch a substantial marketing campaign to advertise and promote Pantesin to the mass market later this year.
About Toyota Tsusho America
Toyota Tsusho America, Inc. is an international trading company with numerous interests in supply-chain activities, intermediate goods production and manufacturing-related services. The company, together with its subsidiaries, has over 2000 employees and more than 30 office and warehouse locations throughout North America including Canada and Mexico. For more information about Toyota Tsusho America, Inc., please visit www.taiamerica.com.
John A. Maraia