In the race to the shelves in sports nutrition, marketing is too often sprinting across the finish line while science is still warming up. Products make it to market, unproven and unready. Studies are cited before they are published. The sprint to profit in the "what's next?" relay is an event often ill-suited to the slow and steady methodology of hard, and expensive, science.
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email firstname.lastname@example.org for more information about subscribing.