Pittsburgh-based Hippie & French didn’t necessarily open its doors in 2018 with the intent to offer a higher-end experience. According to founder Lindsay J. French, the store’s “extremely picky” product guidelines–and its chic shopping experience–were inspired by conscious shoppers like herself.
It starts with the products themselves. “When I’m choosing a new product for the store, a lot goes into that decision,” she says. First, it must be of the highest quality, derived from US-grown, organic and non-GMO hemp. It must be made in small batches by a woman- or minority-owned business. The packaging must fit into the store’s aesthetic. And, it must be full-spectrum. “I’m proud to say you won’t find one single isolate-derived product in my store,” she says.
As far as the store’s interior goes, it was important to French that it be welcoming and light, with clean lines and feminine touches, so that shoppers feel comfortable asking questions about CBD, especially as confusion is rampant. (In fact, she says the aesthetic of the store was inspired by her own living room!) That’s why every shopper has a bespoke experience, complete with a personal consultation and customized dosing guide.