New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Saffron Road steps up online sales

What makes a product a good candidate for selling online? We talked with the executive vice president of a well-established retail brand that's putting some oomph into its e-commerce strategy.

"If you can sell in any other location, you can certainly sell online. And finding the right partners that can do that with you is important."

—Jack Acree, executive vice president, Saffron Road

Saffron Road, known for its globally inspired frozen meals and snacks, is investing more in e-commerce capabilities these days—especially for its sauce and snack products, which Acree says are well suited for online sales because they don't use glass and are single-use. But the company is selling its frozen items online, too.

We caught up with Acree at Natural Products Expo West to hear more about Saffron Road's approach to e-commerce.

Correction: May 01, 2018
The original version of this article incorrectly listed Jack Acree's title as CEO, instead of executive vice president.
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.