With more and more consumers doing their food shopping from home—especially during the ongoing COVID-19 pandemic—what sources can they turn to with their diet-related questions? In an effort to offer high-quality nutrition information, ShopRite announced the launch of its virtual dietitian service on ShopRite.com.
Without having to leave their homes, shoppers can now get tips and advice from 9 a.m. to 5 p.m. from a team of registered dietitians, totally free of charge. They’ll see a pop-up chat box right on the home page prompting them to chat with a dietitian (they can even leave a message if the dietitians are busy chatting with other customers).
Launched in partnership with HERO, a service that makes it possible for online shoppers to text, chat and video call their favorite stores, this program builds on the success of ShopRite’s in-store dietitian program that boasts over 100 registered dietitians servicing over 140 ShopRite locations across the Northeast.
Now the company's one-on-one consultations, supermarket tours, support groups, cooking classes and more will be recreated for the online shopper. According to Natalie Menza-Crowe, RD, MS, director of Health and Wellness for ShopRite, this chat service is the first of its kind to be launched in the Northeast at a major supermarket retailer.