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How to get into Kroger in 2019How to get into Kroger in 2019

Alexandra Trott explains the steps Kroger has taken in the past two years to bring emerging brands onto the retailer’s shelves.

Hannah Esper

April 23, 2019

“It’s all geared toward functionality and health,” says Alexandra Trott, who says she believes we’ll continue to see more and more organic product offerings in stores due to the grocer's new integrated model. Trott is the merchandising lead consultant for natural foods at 84.51, Kroger's data-driven arm of the business.

Find out the three areas of the store the largest grocer in the U.S. is looking to fill with natural and organic innovation this year—and how smaller, emerging brands can be part of the big push.

About the Author(s)

Hannah Esper

New Hope Network

Hannah oversees day-to-day production of digital content, e-newsletters and social media for newhope.com, connecting natural products brands with valuable content to help them to do better business.

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