How to get into Kroger in 2019

Alexandra Trott explains the steps Kroger has taken in the past two years to bring emerging brands onto the retailer’s shelves.

Hannah Esper, Managing Editor

April 23, 2019

“It’s all geared toward functionality and health,” says Alexandra Trott, who says she believes we’ll continue to see more and more organic product offerings in stores due to the grocer's new integrated model. Trott is the merchandising lead consultant for natural foods at 84.51, Kroger's data-driven arm of the business.

Find out the three areas of the store the largest grocer in the U.S. is looking to fill with natural and organic innovation this year—and how smaller, emerging brands can be part of the big push.

About the Author

Hannah Esper

Managing Editor, New Hope Network

Hannah Esper is the Managing Editor for New Hope Network’s Nutrition Business Journal. She’s an editorial professional with more than 10 years’ experience of creating content strategies and overseeing their implementation process.  

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