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The ‘new normal’: Supporting retailers with best practices, analyses in 2023

Natural products retailers are the front line of this industry: They build relationships with consumers and brands. These six stories help them do both.

Douglas Brown

December 21, 2023

2 Min Read
A woman reads the label of a food package in a retail store.
Alamy

The harrowing three-year odyssey across a natural and organic landscape littered with hazards—COVID-19, a broken supply chain, the Great Resignation, inflation—turned less chilling in 2023 for retailers. In many ways, “back to normal” described the year, although it’s a new normal, one marked by transformational change. The industry’s evolution revolves around the aforementioned hazards, along with new pressures ranging from the rise of Tik-Tok-inspired shoppers to increasingly more pressure from conventional retailers grasping for slices of the natural and organic pie.

As the natural and organic industry is New Hope Network's focus, our writers, editors and experts chronicled it along the way. During 2023, New Hope's content included a number of practices and issues that make a positive difference for retailers: private label products, inflation hedges, innovation, consumer trends and plenty more.

These six stories from 2023 aimed to help retailers understand a fast-changing industry—and to triumph in the midst of so much consequential transition.

About the Author(s)

Douglas Brown

Senior Retail Reporter, New Hope Network

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