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Natural products retailers are the front line of this industry: They build relationships with consumers and brands. These six stories help them do both.
December 21, 2023
The harrowing three-year odyssey across a natural and organic landscape littered with hazards—COVID-19, a broken supply chain, the Great Resignation, inflation—turned less chilling in 2023 for retailers. In many ways, “back to normal” described the year, although it’s a new normal, one marked by transformational change. The industry’s evolution revolves around the aforementioned hazards, along with new pressures ranging from the rise of Tik-Tok-inspired shoppers to increasingly more pressure from conventional retailers grasping for slices of the natural and organic pie.
As the natural and organic industry is New Hope Network's focus, our writers, editors and experts chronicled it along the way. During 2023, New Hope's content included a number of practices and issues that make a positive difference for retailers: private label products, inflation hedges, innovation, consumer trends and plenty more.
These six stories from 2023 aimed to help retailers understand a fast-changing industry—and to triumph in the midst of so much consequential transition.
6 ways natural product retailers can delight consumers despite inflation—While retailers can't shield shoppers from price hikes entirely, they can do a lot to exceed customer expectations and strengthen store loyalty.
3 retailers find opportunity, balance with private label—To be successful with store brands, these retailers suggest creating strong partnerships, working with local suppliers and being selective.
Innovation, consumer priorities drive future natural products trends—By comparing products launched at Natural Products Expos this year with those launched last year, our analysts see how natural products trends are changing.
Market Overview: Turbulence shook natural products retailers in 2022—As the COVID-19 pandemic waned, shoppers returned to brick-and-mortar stores while natural retailers faced inflation and uncertainty.
Market Overview: Inflation complications persisted throughout 2022—Higher prices and lower margins put the squeeze on natural products retailers and brands throughout last year. Find out more about inflation's effects.
How to reach target customers in a changing digital world – download—With the help of first-party data, Common Good helps brands stand out in the marketplace, innovate and engage current and potential customers.
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