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Saffron Road steps up online salesSaffron Road steps up online sales

What makes a product a good candidate for selling online? We talked with the executive vice president of a well-established retail brand that's putting some oomph into its e-commerce strategy.

Deanna Pogorelc

April 27, 2018

"If you can sell in any other location, you can certainly sell online. And finding the right partners that can do that with you is important."

—Jack Acree, executive vice president, Saffron Road

Saffron Road, known for its globally inspired frozen meals and snacks, is investing more in e-commerce capabilities these days—especially for its sauce and snack products, which Acree says are well suited for online sales because they don't use glass and are single-use. But the company is selling its frozen items online, too.

We caught up with Acree at Natural Products Expo West to hear more about Saffron Road's approach to e-commerce.

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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