Although parents and caretakers purchase children’s foods, the youngsters shouldn’t be left out when it comes to flavor and quality. These 10 brands deliver both.

Gianna Rosenbach, Content Creator, CPG and Digital

October 19, 2023

11 Slides

In a world dominated by convenience and processed indulgences, the pursuit of healthier eating habits for children has become an increasingly crucial endeavor. Parents want to expose young children to a wider variety of foods to help start their journeys as lifelong adventurous eaters.

The natural food industry is stepping up to the plate, presenting an array of products designed to introduce young palates to a kaleidoscope of flavors with unprocessed, whole-ingredient snacks that champion the cause of well-rounded nutrition and make mealtime a bit easier on the ones feeding them. Several Natural Products Expo East exhibitors debuted new children's brands, while familiar brands presented exciting new products.

Nurturing young palates

In the not-so-distant past, children's menus and snack options were often characterized by blandness and monotony. However, a refreshing change is taking place as innovative CPG brands in the natural food industry are spearheading a flavorful expedition into the realm of kids' cuisine. Parents are no longer limited to the conventional: Children are discovering a world beyond the mundane, fostering a love for diverse flavors from an early age.

These brands are using whole, nutrient-dense ingredients. Kids, as they grow and learn more about food, will be able to quickly identify and distinguish what goes into these product's simple ingredient lists.

Parents can now choose snacks are free from artificial additives, preservatives and refined sugars. This marks a pivotal moment in the quest for providing children with snacks that not only tantalize their taste buds but also nurture their growing bodies with the goodness of nature.

More veggies, less hiding

Consumers are looking to add more plants to their diets in both quantity and diversity of plants. No wonder they want to do the same for their kids as soon as possible. From plant-powered protein bars to veggie-packed crackers, these products seamlessly incorporate the benefits of fruits, vegetables and legumes into everyday snacks. This not only aligns with the broader environmental consciousness but also ensures that children are reaping the nutritional rewards of a diet rich in plant-derived goodness. Instead of hiding vegetables and masking them with other flavors, brands are putting them front and center.

The natural food industry is introducing an array of plant-based options to diversify children's diets and enhance their nutrient intake. Click through this gallery to discover products serving our youngest eaters.

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About the Author(s)

Gianna Rosenbach

Content Creator, CPG and Digital, New Hope Network

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