Ancient Nutrition has come a long way from its bone broth supplement roots. The brand now boasts a wide variety of seeds, probiotics, adaptogens and mushrooms that have been studied for centuries within Ayurveda and Traditional Chinese Herbalism to specific ends, such as immune system enhancement and energy boosting. Most importantly, the convenience factor is very much there: Ancient Nutrition's product line comes in multiple delivery formats and to suit the needs of every consumer and his or her dietary restrictions.
Below, the brand expands upon its philosophy and explains why modern consumers are drawn to its innovative, yet time-tested, offerings.
How is Ancient Nutrition meeting the specific health needs of today’s consumer?
Our mission is to provide consumers with ancient nutrients in a modern, convenient form so that they can power their bodies and minds while restoring their health, strength and vitality. We want to help people maintain the health and energy of our ancient ancestors in a simple, easy-to-use way. With the consumption of the modern Western diet, most people are lacking key nutrients for optimal health. It’s our personal goal to share nutrient-rich, health-promoting products with our Ancient Nutrition family and beyond.
Can you expand on Ancient Nutrition’s foundation as it relates to Ayurveda and Traditional Chinese Herbalism?
We base our product formulas on the wisdom and principles of Ayurveda and Traditional Chinese Herbalism. These traditional methods of healing have survived generations and they are supported by science. Take bone broth, for instance–it was used in Chinese herbalism over 2,500 years ago. It is one of the healthiest foods you can add into your diet, but compliance is an issue because preparing it takes so much effort and work. This is what sparked the idea to formulate a bone broth powder that allows people to easily add this nourishing food into their diets.
Consumers are more concerned about the purity of ingredients in their products than ever before—how does Ancient Nutrition convey ingredient quality to them?
We are committed to using only the highest quality, real-food ingredients in our products. We also rigorously test for purity, including tests for pesticides and herbicides, heavy metals and more. If you look on the ingredient label, you won’t see any weird chemicals or artificial ingredients, sweeteners and flavors in our formulas. We also provide a certificate of analysis for many of our products so that you can see for yourself the quality standards that we’ve achieved.
How do bioavailability and nutrient absorption figure into Ancient Nutrition’s product formulation?
To support nutrient absorption we leverage traditional preparation methods like fermentation. We also use traditional methods in terms of the combination of ingredients to improve bioavailability and the absorption of nutrients. For example, the traditional method of consuming turmeric was by combining the herb with black pepper, long pepper and ginger to support absorption. We then go ahead and add essential oils and fatty acids to create the ultimate, most impactful formula. Lastly, fermenting this combination of ingredients creates completely new compounds and further supports bioavailability.
How is Ancient Nutrition sparking a positive change in the world?
We want to bring the healing nutrients of our ancestors back into the modern diet so that people can naturally benefit their health. We would love to see more families, children and parents, grandparents and beyond using these nourishing products that are based in traditional methods of healing.
Find and connect with Ancient Nutrition in the Spark Change Product Discovery Zone, and get ready for a full day of insights into the new health paradigm during the Spark Change Modern Health Community Event on Oct. 7.