The Product Discovery Zone at Spark Change provides a great firsthand look at many of the brands exemplifying the trends and macro forces that will shape the natural products industry for years to come.
This Spark Change-inspired series shines the spotlight on some of these brands by highlighting a different trend each week.
Trend of the week: Endocannabinoid System
Brands exemplifying the Endocannabinoid System trend demystify hemp CBD for consumers and ensure quality and safety via thorough testing before the products reach store shelves. While the studies on cannabinoids are still rolling out, and government regulation of hemp-derived products remains murky, it is clear that consumers love the varied delivery formats and functional add-ins featured in the category.
HempFusion's impressive line of capsules, tinctures and topicals take aim at a variety of modern ailments including stress, sleep and energy support. The company crafts its formulas to supercharge the benefits of hemp CBD; for instance, its Stress Relief capsules boasts organic ashwagandha, black pepper, clove oil and hemp seed oil to unleash the so-called "entourage effect" (AKA the perfect mix of CBD, other elements of the hemp plant and botanicals to deliver maximum potency). Find HempFusion in the Product Discovery Zone.
2. Straight Hemp
Straight Hemp is U.S. Hemp Authority Certified, a member of the American Herbal Products Association and is in the process of obtaining Glyphosate Residue Free Certification. All that to say: This company takes ingredient purity incredibly seriously. Industrial hemp is eschewed in its product line in favor of "horticultural hemp," also known as essential oil cultivars. Straight Hemp offers oils and topicals containing as much as 4,000 mg full-spectrum hemp CBD and other bioactive cannabinoids and terpenes to better activate the entourage effect. Find Straight Hemp in the Product Discovery Zone.
Woman-founded CBD company Winged was created specifically with the female consumer in mind. Hormone-balancing and calming, its products are made using a chemical-free CO2 extraction process and each package contains a QR code that links consumers to that product's Certificate on Analysis. Winged's gummies are an eye-catching delivery format for consumers who may be wary of oils and tinctures; and tried-and-true add-ins such as chamomile, L-Theanine and 5-HTP give shoppers skeptical of CBD's effects peace of mind. On top of all this, the company partners with nonprofit MOSTe to help fund college scholarships for young women from underserved areas in Los Angeles County. Find Winged in the Product Discovery Zone.
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