Euroleaf organic certification Eevia Oy, a new Finnish-Norwegian producer of organic-certified plant extracts, recently received the Euroleaf organic certification for its entire portfolio of wild Arctic plant ingredients.
The company was established in January, formed when Fenola Oy and the Fenola Group Oy merged with natural health company Nordic Nutrients Oy. The newly certified ingredients will be showcased at Vitafoods Europe next week.
Organic certification will be the future norm for plant-based supplements, and Eevia is committed to being the forerunner with more authentic, ethical and transparent natural health products. Misleading claims, non-authentic ingredients and confusing labels are increasing consumer skepticism within natural supplements. With the company's organic-certified ingredients, clients can reinforce consumer trust with an easily recognizable third-party verified symbol, said Eevia Oy CEO Stein Ulve.
According to the Mintel global new products database, only 10 percent of all launched supplements are organic, yet the segment grew 20 percent in 2015.
Eevia Oy produces its standardized plant extracts from uncultivated, wild-growing plant raw materials such as lingonberries, bilberries, chaga and pine bark. All plants are hand-picked from the pristine Arctic forests in Finnish-Lapland. Organic certification of wild-forest raw materials provides additional assurance of their origin, authenticity and traceability, and guarantees the preservation of the natural forest's biodiversity.
Organic certification creates an opportunity for makers of natural supplements to stand out positively in the crowded supplement market. Certified organics meet the gap between the desire for natural solutions and authentic trustworthy nutrition. Arctic origin simply helps make a product as pure and organic as possible, Ulve said.