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How to create your startup’s culture

Diversity in all its forms increases innovation, says consultant Rachael Shayne.

Rachael Shayne has made a career of helping startups find their missions and develop the diversity they need to become successful. Her experience includes serving as the global head of talent, culture and brand at Zayo Group, a public technology company. She now offers her services as a brand and culture architect.

In this video, Shayne discusses the importance of diversity and what that means. (It’s not just gender or ethnicity.) She also offers her advice for creating your brand’s culture and when to do so.

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