As the world’s best athletes set their sights on Vancouver and Whistler in 2010, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) will also be striving to be at the top of its game as it prepares to host athletes, officials, spectators and media from around the world in 2010 — and one of Canada’s most popular cold and flu medicines — COLD-FX® — will be there to help.
Dave Cobb, VANOC’s executive vice-president, revenue, marketing and communications, and Dr. Jacqueline Shan, president and chief scientific officer of CV Technologies Inc., the maker of COLD-FX, joined Olympian Clara Hughes today at the Richmond Olympic Oval to announce COLD-FX as Official Supplier in the category of cold and flu remedies for the 2010 Winter Games.
“COLD-FX is a Canadian success story that has taken great strides in keeping high-performance athletes healthy during their demanding competitive seasons," said Cobb. “We are pleased to partner with this leading Canadian company and we welcome them into the Vancouver 2010 family as we prepare to host the world.”
“CV Technologies has done praiseworthy and unique research in the field of cold and flu medicines, and the result is a Health Canada-approved, leading natural product with excellent quality standards,” said VANOC chief medical officer, Dr. Jack Taunton. “It’s of the utmost importance that our workforce team stays at the top of our game in what will be an exciting and demanding 13 months as we prepare to host the world, and COLD-FX will help us do that.”
COLD-FX’s four-year Official Supplier partnership with VANOC provides sponsorship rights for the 2010 Winter Games. As part of the sponsorship, CV Technologies Inc. will make a financial investment in the Games and will also provide COLD-FX to VANOC for its use. During the 2010 Winter Games, COLD-FX will be available at general stores within the Olympic and Paralympic Villages in Vancouver and Whistler. COLD-FX will also serve as Official Supplier for the Canadian Olympic Teams competing at the 2010 Winter Games and the London 2012 Olympic and Paralympic Games.
“We are proud our product has helped to keep world-class athletes healthy and in peak shape so they can always give 100 per cent in training and competition,” said Dr. Shan, co-discoverer of COLD-FX. “We are equally honoured to be chosen as the official cold and flu remedy of the
Games and are excited to help stage an Olympic and Paralympic Games in Canada.”
Hughes, an Olympic gold medal speed skater and one of only four athletes in the world to win medals at both summer and winter Games, has been using COLD-FX for six years.
“Canadian athletes are all working towards the performance of their lives in 2010, and staying healthy is incredibly important,” Hughes said. “As an athlete, you don’t want to be beaten by a cold — so we’re lucky to have COLD-FX available to us. Many of us count on it as we go for the
Colds and flu are a big concern for competitors, trainers and coaches, as well as Games organizers. Some sports medical experts say the common cold is an ailment that impacts performance among athletes more than all other illnesses combined. COLD-FX, a unique extract
from the ginseng root, is marketed as a daily defence against colds and flu by Edmonton-based CV Technologies Inc. It has been approved by Health Canada to help reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system.
As part of CV Technologies’ commitment to the highest standards of quality, COLD-FX is undergoing stringent review through the NSF Athletic Banned Substances Certification Program — the only certification program recognized by the Canadian Centre for Ethics in Sport (CCES) to minimize the risk to athletes of testing positive for banned substances.
About CV Technologies Inc.
CV Technologies Inc. (TSX:CVQ), founded in 1992, strives to transform people's lives to be healthier and happier by focusing on prevention and recovery through the use of evidence-based, naturally derived health products. The Company’s lead product COLD-FX strengthens the immune system and is widely used as a leading over-the-counter remedy for helping to prevent and relieve cold and flu infections. COLD-FX has been approved by Health Canada and continues to rank as the No. 1 selling cold and flu remedy in Canada. For more information, visit
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
VANOC's marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful winter Games in 2010 and to leave a financial legacy for sport. VANOC’s Worldwide TOP Partners include Coca-Cola, ACER, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada, and RONA. VANOC’s Official Supporters include Air Canada, BC Hydro, Bombardier Inc., the British
Columbia Lottery Corp., Canadian Pacific, the Insurance Corp. of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint and Teck Cominco Ltd. VANOC’s Official Suppliers are 3M, Acklands-Grainger, Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest Publishing Inc., CV Technologies Inc., Deloitte, Dow Canada, EPCOR, Garrett Metal Detectors, General Mills, Hain Celestial Canada, Haworth Canada, Karl’s Global Events Inc., Millennium Development Corp., Molson, Nortel, Port Metro Vancouver, Purolator, Saputo, Sleep Country Canada, Sun Microsystems of Canada, The Globe and Mail, Tickets.com, TransCanada, Vancouver Airport Authority, Vincor Canada, Weston Bakeries, Workopolis, and Wrigley Canada.
E-mail: [email protected]
Warren Michaels, vice-president, communications
CV Technologies Inc.
E-mail: [email protected]
Backgrounder on COLD-FX
Colds and flu were a big problem for Canada at the Nagano 1998 Winter Games. Thirty-six Canadian athletes, coaches and trainers, including figure skater Elvis Stojko, long track speed skater Neal Marshall, as well as the curling team, came down with colds or flu. In 2002, Canadian athletes first started taking COLD-FX and have since used it in competition at the Athens 2004 Olympic Games, the Torino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games, as well as at other international competitions.
In 2003, COLD-FX was selected and recommended for use by 300 Olympic athletes training at the Canadian Sports Centre Calgary. “There’s nothing else like it (COLD-FX) out there and we concluded it was a unique opportunity to keep our athletes healthy and at their peak during
competition,” centre president Dale Henwood said.
In 2006, COLD-FX was named the official cold and flu remedy of the National Hockey League. Ken Lowe, chief medical trainer of the NHL’s Edmonton Oilers, said, “COLD-FX is our first line of defence against colds and the flu.” NHL hockey legend Mark Messier and Canadian hockey commentator Don Cherry are also big fans.
Last fall, one of the world’s top research bodies, a division of the National Institutes of Health (NIH), chose COLD-FX for another clinical trial to further determine its effectiveness in a special population. This landmark trial, conducted by American cancer and infectious diseases experts,
involves chronic lymphocytic leukemia patients.