Nutracon Europe 2008 in Cologne, Germany is set to provide the platform for some totally unique insights into the supplements market in the emerging markets of Europe, global rapid growth areas such as Asia, and, in a year with much focus on the sporting world, a major section will be dedicated to sports nutrition.

Opening the first day, insights and practical advice on the complex regulatory scene will be given by a distinguished panel of experts including representatives from the German BLL, European Advisory Services and Glaxo SmithKline. In addition Jean Savigny, a Senior Partner with international legal firm Keller & Heckmann will look at recent legal battles in Europe and address whether recourse to the law is the answer.

Much of the afternoon on day one will be dedicated to sports nutrition with a round up by panel discussions also covering mergers and acquisitions.

On the sports nutrition market Karin Nielsen, founder of Danish market trend specialists Bio2com will look at the movement of sports nutrition from niche to mass market, and share new research into product innovations, global launches & opportunities, new ingredients, consumer popularity and usage.

Dr Francis Stephens, of the University of Nottingham, will address how the majority of sports supplements have little, if any, scientific backing to support claims being made by retailers, and give some examples of how human metabolic physiology can be used effectively to establish scientifically based sports performance products.

One of the major differences between elite and sub-elite sportspeople is the ability to make quick, accurate decisions. Dr Terry McMorris of Chichester University will focus on nutrition, cognitive function and decision making in sport.

On contamination, testing & doping Stéphane Bermon, of the Monaco Institute of Sports Medicine & IAFF will look at contamination - consequences for high-level athletes and how to protect them. Robert Child of Alimentarius will present a case study around creatine, and address issues pertaining to dossier evaluation, EFSA and Article 13.

Other notable topics on the second day include: developments & opportunities in rapid growth markets and “eye witness” views from Poland, Russia and Asia; New consumer research, marketing & branding; successful new technologies and new ingredients strategies; latest innovations and trends in areas such as weight management, bone health, beauty and personalised nutrition.

Delegate registration is online. Sponsorship opportunities are still available. More detailed agenda information is available on the web site http://www.nutraconeurope.com

ENDS

For more information please contact Jackie Pedersen
Tel: +44 (0)7980 767710
email: [email protected]