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Segmenting sports nutrition products

The U.S. sports nutrition market is pushing $5 billion, with three-fifths of the total world share. Muscles are made of protein, so taking protein – 1.2 to 1.7g/kg body weight per day – is a smart choice. “Protein is the king,” said Ralf Jager at supplements innovation consultancy Increnovo at the SupplySide West trade show. “Ninety percent of sports nutrition products are either pure protein or protein plus something else.” The following is the list of the other ingredients found in sports nutrition products.

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