Natural Foods Merchandiser logo

The desire for clean-label supplements has moved consumers away from capsules and tablets toward powders and liquids.

Todd Runestad, Content Director,, Sr. Supplements Editor

September 8, 2018

5 Slides

As consumers pay closer attention to what is in their food, they also want to know what is in their supplements—including the fillers, binders and flow agents. Even those "extras" with chemical-sounding names, such as magnesium stearate, silicon dioxide or calcium phosphate, aren't acceptable to the clean-label shoppers.

Consequently, some manufacturers now use clean ingredients—rice-based Nu-MAG and Mazza Innovation's high-pressure water system, for example—to ensure their supplements meet the demands of the meticulous label-reading consumer. Here are five supplements that fulfill clean label requirements.


About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like